Beverage market planting in Ethiopia


It is after president Xi Jinping’s trip to Africa in March 2013, the prime-minister Li Keqiang began his trip to Africa on May 4, 2014, this is the first time to Africa since he took office. Meanwhile it is the second trip for new leader of China to Africa. For China, Africa matters. The first stop of prime minister is Ethiopia, during the visit, two countries signed more than a dozen cooperation documents covering the construction of special economic zones, industrial parks, transfer of competitive industries and technology, the cooperation of the manufacturing and light industry, this will further promote Sino-Ethiopian bilateral relations and play a significant role in boosting the local Ethiopian economy.

The signal of the prime minister’s trip to Africa is an incentive to Newamstar. Under the background of industrial transformation and upgrading and cooperation with foreign economy, Newamstar, as the expert and leader of China’s high-end liquid (beverage) packaging machinery takes the unshirkable responsibility and actively expands overseas markets, is committed to providing liquid packing plants around the world with complete sets of intelligent equipment and total solution. The products have been exported to more than 70 countries and regions.

Today, let us go into Ethiopia to enjoy unlimited scenery of this beautiful country together.

Federal Democratic Republic of Ethiopia which locates in the northeast of Africa, the centre of the horn of Africa, is an inland country. Within the borders are mostly composed of the mountain plateau, nearly 3000 meters above sea level, known as the “roof of Africa”. There are various mineral sorts, abundant geothermal, hydro, forest resources. More than 30 rivers originate in the central highlands. Therefore, it is famous for “northeast Africa water tower”.

Ethiopia has beautiful natural scenery, such as the ancient castles, the ancient church and some other history heritages, is one of the ancient civilizations in Africa. The volcano, coffee and the rift valley with the unique charm from the depths of the world make the primitiveness and civilization crossed and merged, help wild nature and simplicity brilliantly appear.

Ethiopia’s pleasant climate makes the year-round temperature around 25 degrees, but due to the different seasons and area rainfall depth, Ethiopia is prone to appear localized drought. The feeling of “Dry mouth “is really unbearable. Take bottled water for example, the daily per capita consumption is also higher than other African countries, about 3-4L water per person every day. However, the supply of local bottled water is far lower than the market demand for a long time. Therefore, it is common to see that the long cargo teams waiting at the door of any local bottled water factories. And no matter in hotels, restaurants, supermarkets or anywhere else where the bottled water you bought is basically within two weeks (from production to selling out). All the evidences prove that the local market for bottled water has huge potential. In recent years, consumers’ demand for CSD drinks and fruit juice beverages is increasing year by year, more and more people, especially the youngsters, are the main force of the soft drinks consumption.

In Ethiopia, the beverage products of Newamstar’s customers can be seen hither and thither, such as hotels, restaurants, airports, supermarkets and corner shops. Every day, bottles of bottled water, fruit juice drinks, such as CSD drinks or other beverage products come out on the Newamstar’s production lines, are shipped across the country and into every family.

Since Newamstar’s first production line settled down in Ethiopia, Newamstar continuously cooperates with local famous brands and grows with customers, winning customers’ praise and recognition.

Newamstar accurately grasps the direction of the market and helps customers to keep growing and developing with its rich experience in the whole plant engineering field.

Great Abyssinia group, one of the largest coffee beans production enterprises and the most famous beverage brands in Ethiopia. Its water, fruit juice, coffee cola occupy the absolute market share, especially using the experience of group coffee production to perfectly combines the coffee and coke, creating the unique coffee cola and achieving remarkable results in the carbonated drinks market.

With the great support and cooperation from Newamstar, Great Abyssinia group continuously launch new beverage products to further consolidate its position in the local beverage industry with its powerful ability.

Yes group, the absolute supremacy in Ethiopian bottled water market, with its unique bottle shape, high quality water, accurate market positioning and foresight strategy, occupying half of Ethiopian bottled water market. The name of “YES” has been a household name in Ethiopia, which is the pronoun for bottled water. No matter it is in the remote countryside, or in the metropolitan cities like Addis Ababa, everywhere you go you can find “YES”.

In order to better meet the local market’s growing demand for drinking water and beverage products, YES group cooperates with Newamstar in bottled water, CSD, and fruit juice products to dramatically promote automation and capacity of factory and meanwhile enriches its product portfolio. Along with Newamstar’s several high-speed automatic production lines put into operation in YES group successfully, the lines will lay a solid foundation for YES’s prosperity in Ethiopian market. In the near future, YES group will have more beverage production lines and achieve remarkable performance.

Newamstar is the witnesses and participants of vigorous development in Ethiopian beverage industry. Newamstar’s high-end intelligent production line provides our customers with the inexhaustible power to promote its implementation development needs.

Excellent product quality, elaborate technical support, ubiquitous sincere service altogether provide Newamstar with the wide recognition from Ethiopian customers and these will contribute a impressive page for Sino-Ethiopian friendly exchanges and as well make a contribution to Ethiopian economy booming. In the long-run, personnel of Newamstar will keep to make continuous efforts.

Believe it or not, rising Ethiopia is like a high-flying eagle with a soaring future.


Newamstar High-speed Blowing-filling-capping Combiblock combines the blowing systemfilling system and capping system in one integrated system, reducing several intermediaries suchas transmission, empty bottle handling and storage processes, which improves packaging hygienic condition and reduces packaging ross-contamination so as to improve the overall operating efficiencybut lower the energy consumption, thereby reduces the overall production cost of enterprises.

Newamstar High-speed Blowing-filling-capping Combiblock

Stable infrared ray heating system and independent heat balance device ensure the stable temperature of the preform, even color of the bottle and increase of the output.

Special designed twice-blowing system can monitor the pressure in each mold in order to provide accurate real-time parameter for operator. It is easy for the operator to adjust the parameter and ensure the stability of bottle forming.

High-speed and high-accuracy diaphragm type filling valve: Equip air back channel which is separated from liquid carousel, by which, the air replaced from the PET bottle won’t enter liquid carousel to avoid second pollution. Equip cleaning dummy bottles which can realize online CIP.

Sanitary and washable capper:Optimized cam surface design ensures the minimum
impact force of the capper .Bottle discharging starwheel is screwing decently, so it is unnecessary to adjust the conveyor height during bottle format change.

Driven by innovation and win the market by quality!

Newamstar has focused on liquid packaging industry since from its establishment. Taking innovation as guide and basis, we have been forging ahead constantly.

As an outstanding company in China high-end equipment industry, Newamstar has built a dimensional product system gradually including beverage, milk, alcohol, condiment and daily used chemicals. We have won many innovative “China First” for various products. All these achievements and milestones will be fixed and memorized in the long history of Newamstar.


In recent years, with the increasing of automation and production capacity of liquid food packing line, contradictions between inventory and production capacity have become increasingly prominent. At the same time, with the increase of land cost and labor cost,traditional discrete model of warehousing and logistics using single logistics equipment or personnel to carry out the transportation of product and raw materials has been outdated.

With the deepening of “industry 4.0” and “Internet +” concept, the Chinese industry is transforming from the traditional labor-intensive to the industrial automation, and the traditional management mode based on people is turning to computer-based Information and modern management. Intelligent equipment represented by robot and a new generation of logistics model with the function of data collection, management and data tracing is being more widely used in the market.

Intelligent stereoscopic warehouse system: the first choice of beverage factory to upgrade the modern warehousing and logistics

As the Chinese leader in the field of liquid packaging, Newamstar accumulated rich experience in long-term development. By industry research, product technology development and the integration of industry resources over one year, Newamstar introduced the concept of “Internet +” into the production line followed by the pace of “Industry 4.0”. On the basis of rising the capacity and stability of liquid packaging production line, Newamstar optimized the structure of production lines and improved the level of automation of the production line by reducing the cost, and improving the quality and efficiency.

System composition:

  • Goods transition and storage – high rise shelf, tray and container.
  • Check in & out device – palletizer.
  • Check in & out distribution system – roller and chain conveyor, distributing vehicle, lifter, etc.
  • WCS control system – includes check in-out device controlled by computer, distribution system, various kinds of inspection and safety device controlled by electricity.
  • WMS warehouse management system – warehouse account management, data analyzing, goods site arrangement, device operation and warehouse storage display, etc.

A double extension tunnel stacking machine is adopted in the projects of“Moon over a Fountain Co. Ltd”, which achieve an effective balance between capacity and efficiency by improving space utilization and flexibility of warehousing in a limited space. The production line is connected with the warehouse directly, so a lot of material transfer links was saved. With advance internet technology, it realizes the resources and data sharing and connection between the ERP(enterprise resource management system), MES (manufacturing execution system) and WMS (warehouse management system) to reduce the mistakes and speed up access of the goods. Compared with the traditional discrete warehouse, Intelligent stereoscopic warehouse system can save the cost of land investment, reduce labor intensity, improve the working environment and reduce labor costs, finally improve the production efficiency and the level of modern management by making packaging and storage system Integrated, automated and intelligent.

In 2015, with excellent R&D design team and processing advantages of equipment manufacturing, Newamstar completed the development of automated warehouse system with tunnel stackerand RGV rail transport trolley. In the same year, Newamstar successfully presented it on CBST exhibition in Shanghai, and received wide attention from lots of companies in the industry. In 2016, automated material transport under special circumstances is solved by researching and developing non-rail AGV transport trolley. Through the introduction of advanced visual logistics simulation software, we can make simulation test in the project planning process, and do all kinds of system analysis and engineering verification for the model to get the final optimized the design. It can also quickly confirm the logistic equipment solution, further verify the feasibility of the project, provide improving and management basic data for the system, and reduce operating costs of production enterprises.

Currently, Newamstar are upgrading internal logistic system within the enterprise based on stereoscopic warehouse system, which is going to build an automated logistics system by using AGV non-rail intelligent trolley to distribute the raw materials, and create a new automated management system with the product lifecycle management, process management and information management.

A new era, a new chapter, a new dream. With the evolution and promotion of intelligent stereoscopic warehouse system, it will help beverage manufacturers to clarify and refine requirements, quantify data target and accuracy control of the production process, and finally help to realize the intelligent, automation and modernization of plant.


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