Chad is one of the inland countries in the middle Africa. North to Libya, east to Sudan, south to Central African Republic, southwest to Cameroon and Nigeria, and west to Niger. Chad is called “Dead Heart of Africa” because of its special geographic location, which is in the center of Africa, remote from the sea, with high temperature all year round, and most of the territory is covered by the desert.
On the world map, you may easily find the location of Chad, however, trading and cooperation between Chad and China is not easy, as it is a long distance between two countries and the cooperation is not easy to be connected. In recent years, with the globalization trend, Newamstar starts its expansion journey in Chad, and is confident and honest to find the partner in Chad, and finally the cooperation was set between Newamstar (China) and Excel (Chad).
In 1993, Albedey Group is established in Sudan. And within few years’ time, the group expands its branches to Ethiopia, British, Chad and South Sudan, etc. At present the group business covers from trading, road construction, equipment leasing, real estate, painting, chicken farm, gold mining and EXCEL brand bottled water. And with the better management and development for decades’ time now the group has become larger and larger.
EXCEL brand was established in 2003, and after being on the market for over 10 years’ time, the brand now has harvested good public’s praise in the market and received many good comments from the customer, due to its good water resource, pleasant taste, as well as good brand image. Now EXCEL is one of the largest bottled water suppliers in Chad.
In 2013 summer, it is the first time that EXCEL and Newamstar come together and met each other. The two parties finally signed the agreement for one 16,000BPH (750ml) complete filling line after continuous discussion and negotiation through factory visiting, customer’s line investigation and technology communication.
Especially, the visiting of GANTEN factory in Nantong impressed the project team from EXCEL very much. All people from EXCEL were amazed and impressed by the high efficiency running, and the reasonable design of the whole production line of Combiblock. The customer accepted Newamstar when they saw the filled bottle “running” on the conveyor by giving a thumb-up gesture. Compared with the low speed line, the project team from EXCEL was really shocked when they met such high capacity and high efficiency production line.
For the purpose of rational configuration of the line, and in order to assist EXCEL to have better development in Chad, Newamstar tries the best to support customer comprehensively. During the discussion period, Newamstar proposed many good advices for EXCEL and talked about the trend and situation of global development of bottled water to EXCEL, based on Newamstar’s long time experience in this industry.
As EXCEL team express that they believe EXCEL will get more and more market share and expand its market better and better in Chad through the cooperation between EXCEL and Newamstar.
About Newamstar Packaging Machinery Co., Ltd.
China high-end liquid(beverage) packaging machinery R&D and manufacturing base, is committed to build smart factories with turnkey solutions for liquid(beverage) companies.
Since its founding, Newamstar, under the concept of “Driving development through innovation and winning the market with quality”, has been providing global customers in the five fields of beverages, dairy , liquors, condiments and daily chemicals with complete sets of intelligent equipment and comprehensive solutions for water treatment, pre-distribution, blowing, filling, secondary packaging, handling robots, intelligent stereo warehouses, etc., realizing the dream of “Made in China, Made for World”. From the support of formulation process, the three-dimensional design of product bottle to the overall engineering layout of users’ factory, from the R&D and design of core equipment, the installation and commissioning of engineering project, to the multi-dimensional training of operators, it has served Coke, Danone, Nestle, Otsuka, Wahaha, Dali, C’estbon, Ganten, Nongfu Spring, COFCO, Haday, Luhua, Hengshun, Nice and other famous brands at home and abroad. It has more than 2200 production lines in more than 80 countries and regions around the world.
- Dairy Packaging
- Alcohol Packaging
- Beverage Packaging
- Condiment Packaging
- Daily Chemicals Packaging
- Production-and-Storage-Integrated Smart Factory
Adhering to the corporate mission of “Helping customers build an ideal factory,” Newamstar builds a service that “Surpasses customer expectations and exceeds industry standards” with quick response, professional technology, and considerate service attitude, and creates value for customers wholeheartedly.
With high-quality equipment, perfect service, and strong turn-key service capabilities, Newamstar helps customers achieve a high-efficiency operation of equipment and technical innovation and upgrade to join hands with customers for a win-win situation.