Guzhichan is Committed to Be the Leader of Cereal Beverage

One day in the spring of 2014, every corner was smelled of flowers. In this beautiful spring season, an aseptic project team from Guzhichan Zhangjiakou Food Co., Ltd visit Newamstar. After rigorous discussion of process, key point exchanges, proposal communication, Newamstar and Guzhichan reach a series of important consensus. By the end of April, both sides reach an agreement on oatmeal drinks aseptic filling production line, make the substantial progress.

With the improvement of people’s living standard, the arrival of a well-off society, beverage has a more distinctive characteristic of the times, the role of beverage is not only limited for thirsty, but also for nutrition, health, and even need to meet the consumers’ emotion, spirit and culture requirements. Thus, nature, healthy cereal beverage show up, becomes the next hot consumption beverage. More importantly, different from traditional beverage market, the scale of cereal beverage market is smaller, has less competition, with great potential and good prospects for development. Foresaw the development of the market, Beijing Dinghe Group whose main business is minerals, established Guzhichan Company, carefully developed and promoted the new cereal beverage-oatmeal drinks, with unstoppable momentum ranked in the beverage industry.

Guzhichan, as the subsidiary of Beijing Dinghe Group, is a modern agricultural enterprise, set agricultural cultivation, deep process and brand promoting as a whole, inception named Ding Yi, Hebei Agricultural Science and Technology Co., Ltd. In order to further meet the market demand, achieve production-supply integration, highlight its only cereal image, in April 2014, it was renamed as Guzhichan Zhangjiakou Food Co. Ltd.

Guzhichan is located in Zhangjiakou City, known as “Great Wall museum”. It is a modern organic agricultural demonstration area with very distinctive local area characteristics. The main business is cultivating organic oatmeal and do deep process. Currently, there are two planting base, planting 25,000 mu organic oatmeal, will eventually reach 100,000 mu and going to enter into FMCG market with rare high protein oatmeal beverage, the market prospect is unmeasurable.

About Newamstar Packaging Machinery Co., Ltd.

China high-end liquid(beverage) packaging machinery R&D and manufacturing base, is committed to build smart factories with turnkey solutions for liquid(beverage) companies.

Since its founding, Newamstar, under the concept of “Driving development through innovation and winning the market with quality”, has been providing global customers in the five fields of beverages, dairy , liquors, condiments and daily chemicals with complete sets of intelligent equipment and comprehensive solutions for water treatment, pre-distribution, blowing, filling, secondary packaging, handling robots, intelligent stereo warehouses, etc., realizing the dream of “Made in China, Made for World”. From the support of formulation process, the three-dimensional design of product bottle to the overall engineering layout of users’ factory, from the R&D and design of core equipment, the installation and commissioning of engineering project, to the multi-dimensional training of operators, it has served Coke, Danone, Nestle, Otsuka, Wahaha, Dali, C’estbon, Ganten, Nongfu Spring, COFCO, Haday, Luhua, Hengshun, Nice and other famous brands at home and abroad. It has more than 2200 production lines in more than 80 countries and regions around the world.

Product Solutions

  • Dairy Packaging
  • Alcohol Packaging
  • Beverage Packaging
  • Condiment Packaging
  • Daily Chemicals Packaging
  • Production-and-Storage-Integrated Smart Factory

Adhering to the corporate mission of “Helping customers build an ideal factory,” Newamstar builds a service that “Surpasses customer expectations and exceeds industry standards” with quick response, professional technology, and considerate service attitude, and creates value for customers wholeheartedly.

With high-quality equipment, perfect service, and strong turn-key service capabilities, Newamstar helps customers achieve a high-efficiency operation of equipment and technical innovation and upgrade to join hands with customers for a win-win situation.

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